I am a Founder, CEO & CMO.
Obsessed by creativity that drives commerce.
And passionate about brands and customers.
In summary
I am a creative, brand-focused, customer-centric Founder, CEO & CMO with 30 years’ experience across multiple brands & sectors in the UK, US, Asia & Australia. I am also fortunate enough to have been the founder of two mobile phone networks, giffgaff & Slice.
I have a unique combination of experience of both 17 years as a CEO, a blue-chip CMO and CCO, strategy & innovation director, with entrepreneurial digital innovation & transformation experience, and 13 years as the strategy director and leader of some of the best agencies in the world on some of the most admired global brands. I am obsessed by customer experience and have significant expertise in driving high growth in customer acquisition and retention, and brand launches / turnarounds. I am a respected thought leader and speaker on creativity, customer-centricity, digital innovation, digital transformation & game-changing marketing strategy.
I am proud to have been listed many times as one of the Top 100 CMO’s & marketing professionals within the UK.